Since 2021, this guy has promoted 73+ projects.
His success rate? 0%.
Yet he just launched 12 memecoins in a SINGLE month...
And made hundreds of thousands while his fans got absolutely wrecked.
Hereâs the story of the OG king of pump-and-dumps: đ§”
Meet the king of crypto pump-and-dumps.
Since 2021, Soulja Boy has promoted 73+ crypto projects and launched 16 NFT collections.
His track record? Absolutely brutal.
Every promotion turns into a rugpull. Every token he touches dies.
But somehow, he keeps making money.
August 2025: The month Soulja went completely unhinged.
According to Bubblemaps, Soulja Boy launched 12 different memecoin tokens within just one month alone.
His strategy? Copy-paste PumpFun templates, hype them to his 5.7M followers, then dump on retail.
The $LOL token was his masterpiece of destruction.
Promoted it live on stream to thousands of viewers.
"This is the one, y'all! We going to the moon!"
Result?
The token was quickly flagged by market watchers as a risky hype token "typical of memecoin pump-and-dump schemes.â
But here's what makes this different from other celebrity rugpulls:
The SPEED.
Most influencers space out their scams over months.
Soulja cranked out 12 tokens in 30 days.
That's one rugpull every 2.5 days đ
Industrial-scale wealth extraction.
The numbers don't lie about his âempireâ:
- 73 crypto promotions since 2021
- Estimated earnings: Over $730,000 from promotions alone
- Success rate for his followers: 0%
- Tokens still alive after his promotion: 0
Perfect inverse indicator if I've ever seen one.
The pattern is always identical:
1. Soulja announces "revolutionary" new token
2. Posts screenshots of fake gains to build FOMO
3. Tells fans "this is life-changing money"
4. Dumps his entire bag within hours
5. Token crashes 90%+
6. Moves to next scam
Rinse and repeat.
And the legal stuff is catching up.
The SEC already charged Soulja Boy for promoting TRX and BitTorrent without disclosing compensation.
But he keeps launching new tokens anyway.
Dude literally doesn't care about the consequences.
At least he's dedicated.
Bottom line:
Soulja Boy turned his fanbase into his personal ATM.
While kids lose their college funds on his "revolutionary" tokens, he's collecting hundreds of thousands in promotional fees.
The house always wins. Celebrities dump most of the time.
Never forget that.
10.28K
31
The content on this page is provided by third parties. Unless otherwise stated, OKX is not the author of the cited article(s) and does not claim any copyright in the materials. The content is provided for informational purposes only and does not represent the views of OKX. It is not intended to be an endorsement of any kind and should not be considered investment advice or a solicitation to buy or sell digital assets. To the extent generative AI is utilized to provide summaries or other information, such AI generated content may be inaccurate or inconsistent. Please read the linked article for more details and information. OKX is not responsible for content hosted on third party sites. Digital asset holdings, including stablecoins and NFTs, involve a high degree of risk and can fluctuate greatly. You should carefully consider whether trading or holding digital assets is suitable for you in light of your financial condition.