🛑 Why Linea Struggled Early 1. Late to Market (Summer 2023 Mainnet Launch) • By the time Linea launched, Arbitrum, Optimism, zkSync, StarkNet, Base were already live with traction. • Liquidity, devs, and users were already entrenched elsewhere — leaving Linea with “yet another L2” branding. 2. No Token = No Speculative Energy • Unlike Arbitrum (airdropped early) or zkSync (farmers camping), Linea had no token until Sept 2025. • In DeFi, “no token, no traction” is often reality. LPs want incentives. 3. Expensive & Clunky Early UX • Initial bridge fees and gas on Linea were much higher than Base/Arbitrum. • UX issues gave it a reputation as slow + costly relative to competitors. 4. Weak Narrative in 2024 • Ethereum L2 narratives in 2024 were dominated by Restaking (EigenLayer), Celestia / modular chains, and Solana resurgence. • Linea didn’t have a differentiated pitch beyond “zkEVM backed by ConsenSys.” 5. Liquidity Drought • Without incentives, liquidity stayed low. TVL barely...
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